Kraft Foods – Game On

Case study

These small books created a major impact when they were given out at the trade show. The 6 page cover was printed 4 color process and spot raised UV laminated to make it feel like the rawhide of a football. It was also diecut so all pages had rounded corners and the response card could be torn out. The text pages were also diecut to create step tabs and it was all stitched together to create a powerful presentation.