Rugby Phone

High Impact Direct Mailing

Case study

The client wanted to make a impressive mailer that would get a better than average response promoting their new Rugby phone aimed at people wanting to use their phone at the worksite. The client felt that by using a multi level die to give the feel of rocks it would get a higher level of response, and it did. The embossing die was hand made and took 4 days to get the effect and detail we were looking not only in the rocks but also in the phone itself. We then folded and mounted the piece so each side had a different feel and finally lasered and mailed it. Click on the photo to get a real look at the sculptured details.

Showcase