Kraft Foods – Oreo

100th Celebration Label

Case study

My client wanted this label to be special. To achieve their wish we pulled out all the stops. First, we printed the cookie and ribbon in 4 color process. Next we used silver foil to create the shiny look. We then made a multi level die to create the image of a real Oreo, including raising the cookie grooves, the name Oreo and the ribbons. Lastly a diecut around the edges to finish the look. It was one amazing label.

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